My conventional definition of a squeeze-page is a web-page who's only purpose and function comprises the gathering of subscribers via an opt-in process. There is no other option on that page other than to leave the site all together.
What a squeeze page manages to do is effectually shuts out anyone from acquiring any access to information and products available from any part of my website, unless they hand me their name and e-mail details.
My own hypothesis constitutes that if they're not prepared to grant me their name and e-mail details, they most likely will not be willing to spend money on the types of products I have to offer in order to learn what they need to know to succeed. So in a way the squeeze page also acts as a lead qualifier too.
They have probably read some articles with my name on them, been referred from an acquaintance, they have discovered me via a message board and they've discovered several of my posts therefore these are not cold prospects, as could be the case with pay-per-click traffic. This is great solid traffic who probably has heard of me from other sources on the net.
This is why I believe that if they do not give me their name and e-mail details over the Internet, they will in all probability never spend any money on my products. As soon as someone opts in at this specific page, they are directed to a page that contains a free give away product, which is used to encourage them to opt-in in the first place. This page will not only contain a link to where they can download their free gift but will also contain a further offer in the form of a one time offer sales page, where I will give them a chance to purchase one of my reports at a specially reduced price if the decide to buy right there and then.
Now when you look at the fact that an ordinary sales page online converts at more or less 1%, and that my pages are getting in the region of 2 - 3%, my break-even level constitutes 40%. If 40% of the prospects that arrive at my squeeze-page opt-in, then 2% + of those buy that product, then I am in reality at break even point. I'm also in the position, now that I have the contact details of my customers, to be able to build up a relationship with them which is very useful when it comes to offering them other products further down the line.
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